Email Marketing: Email & marketing automation platforms, compared
Email marketing, automation, CRM and newsletter platforms, compared on deliverability, features and price. Every pick below is compared on price, strengths and the use case it actually fits — no marketing copy.
25 tools reviewed · 16 buyer's guides · 20 head-to-head comparisons · 18 alternatives roundups.
Browse by category
Email Marketing
Kit (formerly ConvertKit) · MailerLite · AWeber · Constant Contact · Flodesk · Moosend · EmailOctopus · Sender
Marketing Automation
All-in-One Marketing
GetResponse · Brevo (formerly Sendinblue) · Systeme.io · Mailchimp · Kajabi · Kartra · Zoho Campaigns
Landing Pages
Buyer's guides (best tools for a job)
Short on time? Start with the guide that matches your goal.
- Best Email Marketing Software (2026)
- Best Email Marketing for Small Business
- Best Email Marketing for Ecommerce
- Best Email Marketing for Creators
- Best Email Marketing for Bloggers
- Best Free Email Marketing Tools
- Best Marketing Automation Software
- Best CRM for Small Business
- Best Newsletter Platforms
- Best Email Marketing for Shopify
- Best Email Marketing Tools with Affiliate Programs
- Best Recurring Affiliate Programs for Email Marketing Tools
- Best Cheap Email Marketing Tools
- Best Email Marketing for Agencies
- Best All-in-One Marketing Platforms
- Best Landing Page Builders for Marketers
By use case (who it's for)
Shopping for a specific situation? These guides pick the tools whose own positioning genuinely fits each audience.
Head-to-head comparisons
Deciding between two specific tools? These break down pricing, strengths and the right pick.
- Mailchimp vs ActiveCampaign
- Kit (formerly ConvertKit) vs MailerLite
- ActiveCampaign vs HubSpot
- Klaviyo vs Mailchimp
- Brevo (formerly Sendinblue) vs Mailchimp
- GetResponse vs ActiveCampaign
- Beehiiv vs Substack
- Kit (formerly ConvertKit) vs Beehiiv
- MailerLite vs Mailchimp
- Klaviyo vs Omnisend
- ActiveCampaign vs Kit (formerly ConvertKit)
- Brevo (formerly Sendinblue) vs MailerLite
- AWeber vs GetResponse
- Constant Contact vs Mailchimp
- HubSpot vs Keap (formerly Infusionsoft)
- Systeme.io vs ClickFunnels
- Kajabi vs Systeme.io
- Drip vs Klaviyo
- Moosend vs Mailchimp
- Kartra vs Kajabi
Alternatives roundups
Already use a tool but want options? See the strongest alternatives for each.
- Mailchimp alternatives
- ActiveCampaign alternatives
- Klaviyo alternatives
- Kit (formerly ConvertKit) alternatives
- HubSpot alternatives
- Constant Contact alternatives
- GetResponse alternatives
- AWeber alternatives
- MailerLite alternatives
- Brevo (formerly Sendinblue) alternatives
- Beehiiv alternatives
- Substack alternatives
- Kajabi alternatives
- ClickFunnels alternatives
- Keap (formerly Infusionsoft) alternatives
- Drip alternatives
- Omnisend alternatives
- Flodesk alternatives
Market data
Sizing up the category? See our Email Marketing statistics & trends (2026) — pricing ranges, free-tier prevalence and the busiest sub-categories, derived from the tools below.
Compare every tool
Want the whole field on one screen? The Email Marketing software comparison (2026) puts all 25 tools in a single table — entry price, free plan, best-for and standout — so you can build a shortlist before reading a single review.
Studies & data
Original ToolsRanks research relevant to Email Marketing buyers.
Free tools
Free calculators and quizzes to size up Email Marketing decisions before you buy.
All Email Marketing tools A–Z
Each tool has a full overview, an in-depth review and a pricing breakdown.
- ActiveCampaign — Marketing Automation (review · pricing)
- AWeber — Email Marketing (review · pricing)
- Beehiiv — Newsletter Platform (review · pricing)
- Brevo (formerly Sendinblue) — All-in-One Marketing (review · pricing)
- ClickFunnels — Landing Pages (review · pricing)
- Constant Contact — Email Marketing (review · pricing)
- Drip — Ecommerce Email (review · pricing)
- EmailOctopus — Email Marketing (review · pricing)
- Flodesk — Email Marketing (review · pricing)
- GetResponse — All-in-One Marketing (review · pricing)
- HubSpot — CRM (review · pricing)
- Kajabi — All-in-One Marketing (review · pricing)
- Kartra — All-in-One Marketing (review · pricing)
- Keap (formerly Infusionsoft) — CRM (review · pricing)
- Kit (formerly ConvertKit) — Email Marketing (review · pricing)
- Klaviyo — Ecommerce Email (review · pricing)
- Mailchimp — All-in-One Marketing (review · pricing)
- MailerLite — Email Marketing (review · pricing)
- Moosend — Email Marketing (review · pricing)
- Omnisend — Ecommerce Email (review · pricing)
- Ontraport — CRM (review · pricing)
- Sender — Email Marketing (review · pricing)
- Substack — Newsletter Platform (review · pricing)
- Systeme.io — All-in-One Marketing (review · pricing)
- Zoho Campaigns — All-in-One Marketing (review · pricing)