Brevo (formerly Sendinblue) review & overview

Email + SMS + CRM platform priced by send volume rather than contacts, strong for transactional email.

Brevo (formerly Sendinblue) sits in the all-in-one marketing space and is most often picked for send-volume pricing, transactional + marketing email, sms campaigns. Below is a quick, no-fluff overview to help you decide if it fits.

Key facts

Who it's for

Brevo (formerly Sendinblue) makes most sense for send-volume pricing.

• Send-volume pricing
• Transactional + marketing email
• SMS campaigns

Key features

What you actually get with Brevo (formerly Sendinblue), drawn from independent reviews and the vendor's own documentation:

• Volume-based pricing keyed to emails sent, not contacts stored
• Email + SMS + WhatsApp campaigns in one platform
• Strong transactional email (SMTP relay, RESTful API, webhooks)
• Built-in CRM and shared inbox/conversations
• Marketing automation workflows (Business plan)
• Unlimited contact storage even on free plan

Integrations

Brevo (formerly Sendinblue) connects with Shopify, WooCommerce, WordPress, Zapier, Salesforce and Magento.

What makes it stand out

Charges by emails sent rather than contacts, making it unusually cheap for big lists that send infrequently, with serious transactional capability.

Who it's best for

Businesses with large contact lists but moderate send volume, and developers needing transactional + marketing email together.

Strengths & trade-offs

The honest balance for Brevo (formerly Sendinblue), from independent reviews rather than its sales page. We go deeper in the full Brevo (formerly Sendinblue) review.

Strengths

• + Pricing by send volume is cheap for large lists with moderate sending
• + One of the best transactional email options bundled with marketing
• + Free plan stores unlimited contacts (300 emails/day)

Trade-offs

• - 300 emails/day cap on free plan with Brevo branding
• - SMS and WhatsApp are prepaid add-ons priced per country
• - Higher tiers (Professional/Enterprise) jump steeply in price
• - Email template editor and reporting less polished than rivals

Notable facts

Concrete, checkable details rather than marketing claims:

• Pricing model is per-email-sent, not per-contact (rare in the category)
• Free plan: 300 daily sends; contacts effectively unlimited
• Dedicated IP available for ~$251/year; prepaid SMS/email credit packs available
• Formerly Sendinblue, rebranded to Brevo in 2023

See Brevo (formerly Sendinblue) alternatives →