Quick answer: The strongest Brevo (formerly Sendinblue) alternatives are GetResponse, Systeme.io and Mailchimp. GetResponse is the closest match for most users; the others trade off on price, features or focus. All 6 are compared below on pricing, strengths and best use case.
Brevo (formerly Sendinblue) is a solid all-in-one marketing tool — Email + SMS + CRM platform priced by send volume rather than contacts, strong for transactional email. But whether it's cost, a missing capability, or just due diligence. Here are the strongest alternatives worth a look, with what sets each apart.
Each option below works in the same broad space as Brevo (formerly Sendinblue); the right swap depends on which trade-off matters most to you.
| Alternative | Pricing | Best for |
|---|---|---|
| GetResponse | Free plan (limited); Email Marketing from ~$19/mo; Marketing Automation and Ecommerce tiers higher. | Webinars + email in one tool |
| Systeme.io | Free plan (real, not trial); Startup ~$17/mo; Webinar ~$47/mo; Unlimited ~$97/mo. | Solopreneurs on a budget |
| Mailchimp | Free up to ~500 contacts; Essentials, Standard and Premium tiers scaling with contacts. | Brand-name familiarity |
| Kajabi | No free plan; Kickstarter/Basic from ~$89/mo up to Growth and Pro tiers. | Course and membership creators |
| Kartra | No free plan (trial); Starter from ~$99/mo up to Growth and Professional tiers. | Funnels + email + checkout in one |
| Zoho Campaigns | Free tier (limited); paid plans low-cost, scaling with contacts; bundled with Zoho One. | Existing Zoho users |
All-in-one email marketing with automation, webinars, landing pages and AI campaign tools. Consider it if webinars + email in one tool is your priority.
One of the few platforms that bundles webinar hosting directly with email marketing and automation.
All-in-one funnels, email, courses and affiliate management with a generous free tier. Consider it if solopreneurs on a budget is your priority.
An all-in-one funnel/course/email platform with a free tier that is actually usable, not a time-limited trial.
Best-known email marketing brand with audience tools, automations and an all-in-one marketing suite. A good swap when you care most about brand-name familiarity.
The household-name email tool: easiest to recognize and start with, though no longer the value leader.
All-in-one course, membership and digital product platform with built-in email marketing and funnels. Worth a look for course and membership creators.
The premium all-in-one for course and membership creators who want email built into their product platform.
All-in-one platform combining email, funnels, checkout, memberships and helpdesk. A good swap when you care most about funnels + email + checkout in one.
Combines email, funnels, checkout, memberships and a helpdesk so online businesses can run on one stack.
Affordable email marketing tightly integrated with the broader Zoho CRM and business suite. Worth a look for existing zoho users.
The natural, low-cost email choice for businesses already running on Zoho CRM and Zoho One.
GetResponse is our pick for most users looking to move on from Brevo (formerly Sendinblue), though the best fit depends on your needs.
Several alternatives above offer a free tier or trial, so you can test them without upfront cost.
Common reasons are pricing, a specific feature, or a workflow that another tool handles more naturally.