Brevo (formerly Sendinblue) pricing (2026): plans, costs and is it worth it?
Brevo (formerly Sendinblue) pricing can look dense; this page breaks it down clearly. A all-in-one marketing tool, Brevo (formerly Sendinblue) comes with paid plans only. The paid plans below reflect its published pricing when this page was written.
Charges by emails sent rather than contacts, making it unusually cheap for big lists that send infrequently, with serious transactional capability. Brevo (formerly Sendinblue) is a paid tool, so plan to buy in once you have validated fit. Email + SMS + CRM platform priced by send volume rather than contacts, strong for transactional email.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Free | $0 | 300 emails/day, unlimited contacts, Brevo branding |
| Starter | from ~$9-25/mo | from 20,000 emails/mo, removes daily limit |
| Business | from ~$65/mo | marketing automation, A/B testing, advanced stats |
| Enterprise | custom (from ~$10k/yr) | sub-accounts, SSO, dedicated support |
Prices are estimates drawn from the vendor's plans and third-party reviews, and can change at any time, so check before you commit.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Brevo (formerly Sendinblue) include:
- Volume-based pricing keyed to emails sent, not contacts stored
- Email + SMS + WhatsApp campaigns in one platform
- Strong transactional email (SMTP relay, RESTful API, webhooks)
- Built-in CRM and shared inbox/conversations
- Marketing automation workflows (Business plan)
Which capabilities land on which plan depends on the tier, so use the table above to match features to budget.
Which plan to pick
Brevo (formerly Sendinblue) is built for businesses with large contact lists but moderate send volume, and developers needing transactional + marketing email together. Match that description and the Starter plan (from ~$9-25/mo) is where to start; a higher tier earns its cost only when you need transactional + marketing email.
Is Brevo (formerly Sendinblue) worth it?
Paid access starts at roughly $9 per month. For send-volume pricing, the entry tier is usually enough to get real value; you mainly move up a plan when you need transactional + marketing email. If money is tight, weigh the entry tier against rival tools before you commit.
Pricing watch-outs
- 300 emails/day cap on free plan with Brevo branding.
- SMS and WhatsApp are prepaid add-ons priced per country.
- Free plan: 300 daily sends; contacts effectively unlimited.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Two teams rarely pay the same for Brevo (formerly Sendinblue): the figure tracks your usage volume, so map it to your own numbers for an honest comparison.
See Brevo (formerly Sendinblue) plans →
Pricing FAQ
Does Brevo (formerly Sendinblue) have a free plan?
Brevo (formerly Sendinblue) is a paid tool without a standing free plan; check its site for any current trial or money-back window.
How much does Brevo (formerly Sendinblue) cost?
Its cheapest paid plan, Starter, lists at from ~$9-25/mo. Paid access starts at roughly $9 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Brevo (formerly Sendinblue)?
There are cheaper all-in-one marketing options that cover the core job; the Brevo (formerly Sendinblue) alternatives page lines up their entry costs for you.
Does Brevo (formerly Sendinblue) offer custom or enterprise pricing?
Its top tier is quoted directly rather than listed, so larger teams should contact the vendor for a tailored figure; the public tiers below cover most smaller buyers.
Which Brevo (formerly Sendinblue) plan should I choose?
Most readers in that situation start with the Starter plan (from ~$9-25/mo); a higher tier pays off only when you run into transactional + marketing email.
Sources
We pulled the Brevo (formerly Sendinblue) pricing and feature details here from these primary and third-party sources: