Quick answer: The strongest Mailchimp alternatives are GetResponse, Brevo (formerly Sendinblue) and Systeme.io. GetResponse is the closest match for most users; the others trade off on price, features or focus. All 6 are compared below on pricing, strengths and best use case.
Mailchimp is a solid all-in-one marketing tool — Best-known email marketing brand with audience tools, automations and an all-in-one marketing suite. But whether it's cost, a missing capability, or just due diligence. Here are the strongest alternatives worth a look, with what sets each apart.
Each option below works in the same broad space as Mailchimp; the right swap depends on which trade-off matters most to you.
| Alternative | Pricing | Best for |
|---|---|---|
| GetResponse | Free (up to 500 contacts); Starter $15.58/mo; Marketer $48.38/mo; Creator $56.58/mo; Max custom. | Webinars + email in one tool |
| Brevo (formerly Sendinblue) | Free $0 (300 emails/day); Starter from $9/mo; Standard from $18/mo; Professional from $499/mo (Starter/Standard scale with email volume). | Send-volume pricing |
| Systeme.io | Free $0; Startup $17/mo (~$14.17/mo billed annually, ~2 months free); Webinar $47/mo; Unlimited $97/mo. | Solopreneurs on a budget |
| Kajabi | No free plan; Kickstarter/Basic from ~$89/mo up to Growth and Pro tiers. | Course and membership creators |
| Kartra | No free plan (trial); Starter from ~$99/mo up to Growth and Professional tiers. | Funnels + email + checkout in one |
| Zoho Campaigns | Free tier (limited); paid plans low-cost, scaling with contacts; bundled with Zoho One. | Existing Zoho users |
All-in-one email marketing with automation, webinars, landing pages and AI campaign tools. Consider it if webinars + email in one tool is your priority.
One of the few platforms that bundles webinar hosting directly with email marketing and automation.
Email + SMS + CRM platform priced by send volume rather than contacts, strong for transactional email. A good swap when you care most about send-volume pricing.
Charges by emails sent rather than contacts, making it unusually cheap for big lists that send infrequently, with serious transactional capability.
All-in-one funnels, email, courses and affiliate management with a generous free tier. Consider it if solopreneurs on a budget is your priority.
An all-in-one funnel/course/email platform with a free tier that is actually usable, not a time-limited trial.
All-in-one course, membership and digital product platform with built-in email marketing and funnels. A good swap when you care most about course and membership creators.
The premium all-in-one for course and membership creators who want email built into their product platform.
All-in-one platform combining email, funnels, checkout, memberships and helpdesk. Consider it if funnels + email + checkout in one is your priority.
Combines email, funnels, checkout, memberships and a helpdesk so online businesses can run on one stack.
Affordable email marketing tightly integrated with the broader Zoho CRM and business suite. A good swap when you care most about existing zoho users.
The natural, low-cost email choice for businesses already running on Zoho CRM and Zoho One.
GetResponse is our pick for most users looking to move on from Mailchimp, though the best fit depends on your needs.
Several alternatives above offer a free tier or trial, so you can test them without upfront cost.
Common reasons are pricing, a specific feature, or a workflow that another tool handles more naturally.