Quick answer: The strongest HubSpot alternatives are Keap (formerly Infusionsoft), Ontraport and ActiveCampaign. Keap (formerly Infusionsoft) is the closest match for most users; the others trade off on price, features or focus. All 3 are compared below on pricing, strengths and best use case.
HubSpot is a solid crm tool — Full CRM platform with marketing, sales and service hubs; email marketing inside a broader suite. But maybe the pricing no longer fits, or you want a feature HubSpot doesn't prioritise. Here are the strongest alternatives worth a look, with what sets each apart.
Each option below works in the same broad space as HubSpot; the right swap depends on which trade-off matters most to you.
| Alternative | Pricing | Best for |
|---|---|---|
| Keap (formerly Infusionsoft) | No free plan; from ~$249/mo (contact-based tiers), positioned premium for SMBs. | Service-based small businesses |
| Ontraport | No free plan (trial); from ~$29/mo (Basic) scaling to higher tiers with contacts and features. | Small businesses needing CRM + automation |
| ActiveCampaign | No free plan (14-day trial); Starter $15/mo (1,000 contacts); Plus $49/mo; Pro $79/mo; Enterprise $145/mo. Pro/Enterprise onboarding fees apply. | Automation-heavy workflows |
CRM + marketing automation + light commerce built for small service businesses. Worth a look for service-based small businesses.
CRM, automation and invoicing built specifically for small service businesses, in one unified plan.
CRM + marketing automation + ecommerce for small businesses wanting visual campaign building. Consider it if small businesses needing crm + automation is your priority.
A CRM + automation + ecommerce platform with a visual campaign builder aimed at small businesses.
Advanced marketing automation and CRM with deep segmentation, conditional logic and predictive features. Worth a look for automation-heavy workflows.
The go-to when you need genuinely advanced marketing automation plus a built-in CRM without enterprise pricing.
Keap (formerly Infusionsoft) is our pick for most users looking to move on from HubSpot, though the best fit depends on your needs.
Several alternatives above offer a free tier or trial, so you can test them without upfront cost.
Common reasons are pricing, a specific feature, or a workflow that another tool handles more naturally.