Drip plans and pricing (2026): the full cost breakdown
Here is exactly what Drip costs in 2026, plan by plan. Drip is a ecommerce email tool offering a free plan; its paid tiers are summarised below from public plans current at the time of writing.
An ecommerce email/SMS CRM with a single flat feature set, billed only on contact count. Good news for testing: Drip includes a free plan, so you can try it before spending anything. Ecommerce CRM and email automation focused on DTC stores with revenue-attribution workflows.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Single tier (contact-based) | from $39/mo (2,500 contacts) | all features; ~$89 at 5k, ~$154 at 10k, ~$1,199 at 100k |
| Trial | $0 for 14 days | up to 2,500 contacts, limited sends |
Pricing here reflects published tiers at the time of writing; confirm current costs, billing cycle and local taxes with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
What the paid plans put in your hands with Drip:
- Ecommerce CRM with email + SMS automation
- Every feature unlocked on all plans (no feature gates)
- Prebuilt ecommerce playbooks (cart recovery, post-purchase, win-back)
- Behavioral segmentation and dynamic grouping
- Revenue attribution and analytics
Feature availability varies by tier, so cross-check the plan column before settling on one.
Which plan to pick
Drip is built for dTC and ecommerce brands wanting revenue-attributed automation without feature tiers. Match that description and the Single tier (contact-based) plan (from $39/mo (2,500 contacts)) is where to start; a higher tier earns its cost only when you need revenue-attributed automation.
Is Drip worth it?
Paid access starts at roughly $39 per month. Most buyers focused on dtc / ecommerce brands land on the entry or mid tier; the jump to a higher plan tends to be about revenue-attributed automation rather than core features. Because there is a free plan, you can validate fit before paying anything. A free trial lets you test the paid features risk-free. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- No free plan (14-day trial only).
- More expensive entry point than Omnisend at low list sizes.
- Unlimited email sending on all paid plans.
- No free-forever plan; 14-day trial only.
Drawn from independent reviews and the vendor's own plan details (see sources below).
What actually moves your bill with Drip is how many contacts or subscribers you have, so price the plan at the scale you expect to reach, not just where you start today.
Pricing FAQ
Does Drip have a free plan?
Yes — Drip offers a free plan or free tier, so you can start without paying. Paid tiers add capacity and advanced features.
How much does Drip cost?
Its cheapest paid plan, Single tier (contact-based), lists at from $39/mo (2,500 contacts). Paid access starts at roughly $39 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Drip?
Yes — several ecommerce email tools do the same job at lower entry prices; our Drip alternatives roundup compares them side by side.
Is Drip worth the price for dtc / ecommerce brands?
For dtc / ecommerce brands it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Drip plan should I choose?
If you fit that profile, begin on the Single tier (contact-based) plan (from $39/mo (2,500 contacts)) and upgrade later, when revenue-attributed automation becomes a real constraint.
Sources
The Drip plan, price and feature details above are compiled from these vendor pages and independent reviews: