Quick answer: The strongest Keap (formerly Infusionsoft) alternatives are HubSpot, Ontraport. HubSpot is the closest match for most users; the others trade off on price, features or focus. All 2 are compared below on pricing, strengths and best use case.
Keap (formerly Infusionsoft) is a solid crm tool — CRM + marketing automation + light commerce built for small service businesses. But whether it's cost, a missing capability, or just due diligence. Here are the strongest alternatives worth a look, with what sets each apart.
Each option below works in the same broad space as Keap (formerly Infusionsoft); the right swap depends on which trade-off matters most to you.
| Alternative | Pricing | Best for |
|---|---|---|
| HubSpot | Free CRM + free Marketing tools; Marketing Hub Starter from ~$15-20/mo/seat, scaling to Pro and Enterprise. | Growing B2B teams |
| Ontraport | No free plan (trial); from ~$29/mo (Basic) scaling to higher tiers with contacts and features. | Small businesses needing CRM + automation |
Full CRM platform with marketing, sales and service hubs; email marketing inside a broader suite. A good swap when you care most about growing b2b teams.
Email marketing embedded in a best-in-class CRM, so data and automation stay unified as a B2B team grows.
CRM + marketing automation + ecommerce for small businesses wanting visual campaign building. A good swap when you care most about small businesses needing crm + automation.
A CRM + automation + ecommerce platform with a visual campaign builder aimed at small businesses.
HubSpot is our pick for most users looking to move on from Keap (formerly Infusionsoft), though the best fit depends on your needs.
Several alternatives above offer a free tier or trial, so you can test them without upfront cost.
Common reasons are pricing, a specific feature, or a workflow that another tool handles more naturally.