Quick answer: The strongest Kajabi alternatives are GetResponse, Brevo (formerly Sendinblue) and Systeme.io. GetResponse is the closest match for most users; the others trade off on price, features or focus. All 6 are compared below on pricing, strengths and best use case.
Kajabi is a solid all-in-one marketing tool — All-in-one course, membership and digital product platform with built-in email marketing and funnels. But maybe the pricing no longer fits, or you want a feature Kajabi doesn't prioritise. Here are the strongest alternatives worth a look, with what sets each apart.
Each option below works in the same broad space as Kajabi; the right swap depends on which trade-off matters most to you.
| Alternative | Pricing | Best for |
|---|---|---|
| GetResponse | Free plan (limited); Email Marketing from ~$19/mo; Marketing Automation and Ecommerce tiers higher. | Webinars + email in one tool |
| Brevo (formerly Sendinblue) | Free up to 300 emails/day; Starter from ~$9/mo; Business and Enterprise tiers, volume-based. | Send-volume pricing |
| Systeme.io | Free plan (real, not trial); Startup ~$17/mo; Webinar ~$47/mo; Unlimited ~$97/mo. | Solopreneurs on a budget |
| Mailchimp | Free up to ~500 contacts; Essentials, Standard and Premium tiers scaling with contacts. | Brand-name familiarity |
| Kartra | No free plan (trial); Starter from ~$99/mo up to Growth and Professional tiers. | Funnels + email + checkout in one |
| Zoho Campaigns | Free tier (limited); paid plans low-cost, scaling with contacts; bundled with Zoho One. | Existing Zoho users |
All-in-one email marketing with automation, webinars, landing pages and AI campaign tools. A good swap when you care most about webinars + email in one tool.
One of the few platforms that bundles webinar hosting directly with email marketing and automation.
Email + SMS + CRM platform priced by send volume rather than contacts, strong for transactional email. Consider it if send-volume pricing is your priority.
Charges by emails sent rather than contacts, making it unusually cheap for big lists that send infrequently, with serious transactional capability.
All-in-one funnels, email, courses and affiliate management with a generous free tier. Worth a look for solopreneurs on a budget.
An all-in-one funnel/course/email platform with a free tier that is actually usable, not a time-limited trial.
Best-known email marketing brand with audience tools, automations and an all-in-one marketing suite. A good swap when you care most about brand-name familiarity.
The household-name email tool: easiest to recognize and start with, though no longer the value leader.
All-in-one platform combining email, funnels, checkout, memberships and helpdesk. A good swap when you care most about funnels + email + checkout in one.
Combines email, funnels, checkout, memberships and a helpdesk so online businesses can run on one stack.
Affordable email marketing tightly integrated with the broader Zoho CRM and business suite. A good swap when you care most about existing zoho users.
The natural, low-cost email choice for businesses already running on Zoho CRM and Zoho One.
GetResponse is our pick for most users looking to move on from Kajabi, though the best fit depends on your needs.
Several alternatives above offer a free tier or trial, so you can test them without upfront cost.
Common reasons are pricing, a specific feature, or a workflow that another tool handles more naturally.