How much does Kit (formerly ConvertKit) cost in 2026? Plans and value, broken down
Before you commit to Kit (formerly ConvertKit), here is how its pricing stacks up. Kit (formerly ConvertKit) is a email marketing tool offering paid plans only; its paid tiers are summarised below from public plans current at the time of writing.
The default newsletter platform for creators who want tagging, automations and built-in product/subscription selling in one tool. Kit (formerly ConvertKit) is a paid tool, so plan to buy in once you have validated fit. Creator-first email marketing with visual automations, landing pages and a built-in commerce/newsletter ecosystem.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Newsletter (Free) | $0 | up to 10,000 subscribers, unlimited emails, but only 1 automation/sequence |
| Creator | from ~$25/mo (was ~$15 before Sept 2025 hike); ~$39/mo at 1,000 subs | unlimited automations, removes Kit branding, scales with list size |
| Creator Pro | from ~$50/mo; ~$79/mo at 1,000 subs | engagement scoring, deliverability reporting, newsletter referral system, unlimited team |
These numbers are approximate and shift as vendors revise plans, so double-check the latest on the official site before buying.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Kit (formerly ConvertKit) include:
- Visual automation builder with unlimited automations and email sequences on paid plans
- Built-in landing pages, opt-in forms and a free newsletter/creator hub
- Commerce: sell digital products and paid newsletter subscriptions natively
- Subscriber tagging and segmentation (single subscriber, no list duplication)
- Creator Network and newsletter referral/recommendation system to grow lists
Which capabilities land on which plan depends on the tier, so use the table above to match features to budget.
Which plan to pick
Kit (formerly ConvertKit) is built for creators, newsletter writers, coaches and digital-product sellers who value list growth and simple automation over heavy ecommerce features. Match that description and the Creator plan (from ~$25/mo (was ~$15 before Sept 2025 hike); ~$39/mo at 1,000 subs) is where to start; a higher tier earns its cost only when you need coaches and digital product sellers.
Is Kit (formerly ConvertKit) worth it?
Paid plans run from roughly $15 to $29 per month (or per seat, depending on the plan). If creators and newsletters is your goal, start low: the cheapest paid tier covers it for most users, and coaches and digital product sellers is what eventually pushes you up a level. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- Prices rose roughly 35% in September 2025; now pricier than budget rivals.
- Pricing scales by subscriber count; Creator runs ~$39-$199/mo for 1k-25k subs, Pro ~$79-$279/mo.
- Free plan includes unlimited emails/forms/landing pages but a single automation.
- ~16% discount on annual billing.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Two teams rarely pay the same for Kit (formerly ConvertKit): the figure tracks how many contacts or subscribers you have, so map it to your own numbers for an honest comparison.
See Kit (formerly ConvertKit) plans →
Pricing FAQ
Does Kit (formerly ConvertKit) have a free plan?
Kit (formerly ConvertKit) is a paid tool without a standing free plan; check its site for any current trial or money-back window.
How much does Kit (formerly ConvertKit) cost?
Its cheapest paid plan, Creator, lists at from ~$25/mo (was ~$15 before Sept 2025 hike); ~$39/mo at 1,000 subs. Paid plans run from roughly $15 to $29 per month (or per seat, depending on the plan). The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Kit (formerly ConvertKit)?
Yes — several email marketing tools do the same job at lower entry prices; our Kit (formerly ConvertKit) alternatives roundup compares them side by side.
Why does Kit (formerly ConvertKit) get more expensive as I grow?
Its pricing scales with usage (seats, contacts or channels), so the headline figure is a starting point; estimate cost at the size you expect to reach, not just today's.
Which Kit (formerly ConvertKit) plan should I choose?
For creators, newsletter writers, coaches and digital-product sellers who value list growth and simple automation over heavy ecommerce features, the Creator plan (from ~$25/mo (was ~$15 before Sept 2025 hike); ~$39/mo at 1,000 subs) is the usual place to begin; only climb a tier once coaches and digital product sellers genuinely calls for it.
Sources
We pulled the Kit (formerly ConvertKit) pricing and feature details here from these primary and third-party sources: