Quick answer: The strongest Kit (formerly ConvertKit) alternatives are MailerLite, AWeber and Constant Contact. MailerLite is the closest match for most users; the others trade off on price, features or focus. All 6 are compared below on pricing, strengths and best use case.
Kit (formerly ConvertKit) is a solid email marketing tool — Creator-first email marketing with visual automations, landing pages and a built-in commerce/newsletter ecosystem. But perhaps you've hit a limit, or simply want to compare before committing. Here are the strongest alternatives worth a look, with what sets each apart.
Each option below works in the same broad space as Kit (formerly ConvertKit); the right swap depends on which trade-off matters most to you.
| Alternative | Pricing | Best for |
|---|---|---|
| MailerLite | Free up to 1,000 subscribers; Growing Business and Advanced paid tiers scaling with subscribers. | Budget-conscious senders |
| AWeber | Free up to 500 subscribers; Lite, Plus and Unlimited paid tiers. | Small businesses |
| Constant Contact | No free plan (free trial); Lite, Standard and Premium tiers scaling with contacts. | Small businesses and nonprofits |
| Flodesk | Flat ~$38/mo (or ~$35 with annual) for unlimited subscribers and emails; checkout add-on available. | Designers and small creative brands |
| Moosend | Free trial; Pro from ~$9/mo scaling with subscribers; Enterprise custom. | Budget automation |
| EmailOctopus | Free up to ~2,500 subscribers; Starter and Pro paid tiers scaling with subscribers. | Low-cost simple sending |
Clean, affordable email marketing with drag-and-drop editor, automations, landing pages and websites. A good swap when you care most about budget-conscious senders.
The value pick: a genuinely pleasant interface and core features at one of the lowest price points in the category.
Long-standing email marketing platform with automation, landing pages and strong deliverability. Consider it if small businesses is your priority.
A 25+ year veteran whose main edge is reliable deliverability and genuine 24/7 phone support.
Beginner-friendly email and event marketing aimed at small businesses and nonprofits. Worth a look for small businesses and nonprofits.
A beginner-first platform with unusually strong event/registration marketing for small businesses and nonprofits.
Design-forward email marketing with flat-rate pricing (unlimited subscribers) and beautiful templates. Consider it if designers and small creative brands is your priority.
The design-first email tool: beautiful templates and unlimited sends, now subscriber-tiered for new users.
Affordable email marketing and automation with a straightforward editor and good value at scale. Worth a look for budget automation.
Cheap, no-feature-gating: marketing automation and all Pro tools included from the lowest paid tier.
Simple, low-cost email marketing with a generous free tier, built partly on AWS SES economics. Worth a look for low-cost simple sending.
Low-cost simplicity, with an option to ride Amazon SES economics for cheap sending.
MailerLite is our pick for most users looking to move on from Kit (formerly ConvertKit), though the best fit depends on your needs.
Several alternatives above offer a free tier or trial, so you can test them without upfront cost.
Common reasons are pricing, a specific feature, or a workflow that another tool handles more naturally.