Heap review & overview

Autocapture product analytics (now part of Contentsquare) that records every user interaction without manual event tagging, plus session replay and AI insights.

Heap sits in the product analytics space and is most often picked for product-teams, autocapture. Below is a quick, no-fluff overview to help you decide if it fits.

Key facts

Who it's for

Heap makes most sense for product-teams.

• product-teams
• autocapture

Key features

What you actually get with Heap, drawn from independent reviews and the vendor's own documentation:

• Autocapture of every user interaction (no manual tagging)
• Retroactive event definition and analysis
• Funnels, retention and cohorts
• Session replay
• AI insights (Sense)
• Now part of Contentsquare

Integrations

Heap connects with Segment, Snowflake, BigQuery, Salesforce, Contentsquare platform and Slack.

What makes it stand out

Autocapture analytics that records everything, enabling retroactive analysis without tagging.

Who it's best for

Product teams wanting tag-free, retroactive product analytics

Strengths & trade-offs

The honest balance for Heap, from independent reviews rather than its sales page. We go deeper in the full Heap review.

Strengths

• + Autocapture records data without engineering effort
• + Retroactive analysis on data already collected
• + Free plan up to 10k monthly sessions

Trade-offs

• - Paid tiers are custom-quoted (from ~$3,600+/yr)
• - Session overages and add-ons raise cost
• - No public affiliate program (now under Contentsquare)

Notable facts

Concrete, checkable details rather than marketing claims:

• Autocapture means events can be defined retroactively on already-collected data
• Web session ends after 30 min of inactivity; mobile after 5 min
• Now owned by Contentsquare; converging features and shared AI (Sense)
• No public affiliate program; see Contentsquare partner program

No public affiliate program at the time of writing; this page links to vendor and comparison resources instead.

See Heap alternatives →