Quick answer: Our top pick is Mixpanel, followed by Amplitude and Heap. Entry prices start near $15/mo. All 5 are compared below on price, strengths and the key trade-off of each, so you can match one to your needs.
We compared the field so you can skip the trial-and-error. This guide rounds up the 5 tools we'd actually recommend for this job, with what each does best, what it costs, and who should pick it.
Rankings here reward real-world fit over feature counts: how each tool performs on the exact job above, what it costs, and how quickly a new user gets value. Prices reflect public plans at the time of writing.
| Tool | Pricing | Best for |
|---|---|---|
| Mixpanel | Free up to ~1M events/mo; Growth from ~$24/mo (annual) by event volume; Enterprise custom | product-teams |
| Amplitude | Free Starter (up to ~50k MTUs); Plus from ~$49/mo; Growth/Enterprise custom | product-teams |
| Heap | Free up to ~10k sessions/mo; Growth/Pro/Premier from ~$3,600+/year, custom by session volume | product-teams |
| Contentsquare | Custom enterprise pricing (quote-based) | enterprise |
| Fathom Analytics | ~$15/mo (100k pageviews) scaling by volume; 30-day free trial | privacy |
Event-based product analytics for funnels, retention and user behavior, helping product teams understand engagement and improve conversion. It stands out for product-teams without a heavy setup cost.
Enterprise-grade digital analytics platform for product, behavioral and growth analytics with strong cohort, retention and experimentation features. Best suited to teams that care most about product-teams.
Autocapture product analytics (now part of Contentsquare) that records every user interaction without manual event tagging, plus session replay and AI insights. It stands out for product-teams without a heavy setup cost.
Enterprise digital-experience analytics platform combining zone-based heatmaps, journey analysis, session replay and (post-Heap) product analytics at scale. Best suited to teams that care most about enterprise.
Privacy-focused, GDPR/CCPA-compliant, cookie-free Google Analytics alternative with a simple dashboard and no data sampling. A strong default when privacy is the priority.
If you're optimising for budget, start at the lower-priced options and only move up when you hit a real limit. If output quality or team features matter more than price, the top picks above will save you time. When two options look close, try both free tiers on one real task before committing — the right fit is usually obvious within an hour.
For most people, Mixpanel is the strongest all-round pick in this guide, but the right choice depends on your budget and exact workflow.
No permanent free plan stands out, but Fathom Analytics runs a trial so you can test before committing.
Each pick is judged on fit for the specific job in this guide — its real strengths, pricing and who it suits — using features and facts drawn from independent reviews and the vendors' own documentation, cited in Sources below.
We revisit pricing and rankings regularly as vendors change plans and ship features.
The features, strengths and facts cited for each pick above are drawn from these independent reviews and vendor pages: