Best Reputation Management Software for Agencies (2026)
Quick answer: Our top pick is Reputation, followed by Grade.us and GatherUp. Entry prices start near $80/mo. All 5 are compared below on price, strengths and the key trade-off of each, so you can match one to your needs.
We compared the field so you can skip the trial-and-error. This guide rounds up the 5 tools we'd actually recommend for Agencies, with what each does best, what it costs, and who should pick it.
Each pick was judged on the job in this guide rather than a generic scorecard, weighing results, price and ramp-up time. Pricing is taken from public plans at the time of writing.
No free plan; reported ~$399/mo Core (reputation), higher tiers (Pro/Signature) and add-ons custom; annual billing
local-business
The picks, ranked
1. Reputation Reputation Management
Enterprise reputation experience management (formerly Reputation.com): reviews, surveys, listings, social and a Reputation Score across large multi-location and automotive/healthcare estates. It stands out for enterprise without a heavy setup cost.
Why it's on this list: Enterprise reputation experience management with a proprietary Rep Score across large estates. Aimed squarely at large enterprises and multi-location estates in automotive, healthcare and real estate.
Standout features:
Sentiment analysis and social listening
Multi-location/brand management at scale
Standout strength: Built for large multi-location estates (automotive, healthcare, real estate).
Worth knowing: Formerly Reputation.com; quote-based enterprise sales (no public pricing).
Pricing: No public pricing; enterprise/quote-based, annual contracts (reported into the tens of thousands per year for large estates)
Review-generation and management built for agencies and marketers: drip campaigns, review funnels, monitoring and white-label reporting across major review sites. It stands out for agencies without a heavy setup cost.
Why it's on this list: White-label review-generation engine designed for agencies to resell under their own brand. Built for agencies, marketers and SEOs managing review generation for multiple clients.
Standout features:
White-label dashboards and reporting for agencies
Unlimited review sites on all plans
Standout strength: Purpose-built for agencies/SEOs with deep white-label customization.
Worth knowing: 14-day free trial; no permanent free plan.
Review and customer-feedback platform built for agencies and multi-location brands: review requests, NPS, monitoring and white-label dashboards. Picked here for how cleanly it handles agencies.
Why it's on this list: Transparent per-location review and feedback platform tuned for agencies and multi-location brands. Aimed squarely at agencies and multi-location businesses needing scalable review collection and NPS.
Standout features:
First- and third-party review generation and monitoring
NPS and survey collection
Standout strength: Transparent published per-location pricing (unusual for agency tools).
All-in-one reputation and customer-experience platform for multi-location brands: review generation, monitoring, surveys, listings and AI-powered messaging across thousands of integrations. Best suited to teams that care most about multi-location.
Why it's on this list: All-in-one reputation, listings and messaging suite built to scale across many locations. Made for multi-location brands and local businesses wanting reviews, listings and messaging in one platform.
Standout features:
Automated review requests by email/SMS with monitoring and response management across 100+ sites
AI-generated review and survey responses (integrates OpenAI/ChatGPT for personalized replies)
Standout strength: Large integration catalog (vendor claims 3,000+ via partners; 100+ native).
Worth knowing: Uses AI (OpenAI integration) to draft review/survey responses.
Pricing: No free plan; reported per-location pricing ~$299/mo Starter, ~$349/mo Growth, ~$449/mo Dominate, Premium/4+ locations custom; annual contracts, possible setup and renewal fees
Messaging-first reputation platform for local businesses: review invites by text, a unified inbox, webchat, payments and AI agents that respond to leads and reviews. It stands out for local-business without a heavy setup cost.
Why it's on this list: Messaging-first reputation platform that turns texts, webchat and payments into one inbox. A natural fit for local and service businesses (auto, dental, home services) that run on text messaging.
Standout features:
Webchat widget that converts site visitors into text conversations
Text-to-pay payments via SMS links
Standout strength: Text-based review invites drive high response rates.
Worth knowing: No free plan; all tiers require annual contracts.
Pricing: No free plan; reported ~$399/mo Core (reputation), higher tiers (Pro/Signature) and add-ons custom; annual billing
Work backwards from the one job you most need done. Match it to the entry whose ‘why it's on this list’ lines up, sanity-check the pricing against your budget, then shortlist two and trial them on the same real task. Whichever clears your workflow with the least friction is your pick.
FAQ
What is the best option in this list?
Reputation is our default recommendation here; that said, a lower pick can be the smarter buy if its strengths map more closely to your job.
Are there free options?
Yes — Grade.us, GatherUp, Birdeye and Podium offer a free plan or tier, so you can validate fit before paying. Check each entry's pricing line above.
How were these tools chosen?
Each pick is judged on fit for the specific job in this guide — its real strengths, pricing and who it suits — using features and facts drawn from independent reviews and the vendors' own documentation, cited in Sources below.
How often is this guide updated?
We revisit pricing and rankings regularly as vendors change plans and ship features.
Sources
The features, strengths and facts cited for each pick above are drawn from these independent reviews and vendor pages: