Quick answer: Our top pick is GatherUp, followed by Boast and Trustmary. Entry prices start near $50/mo. All 5 are compared below on price, strengths and the key trade-off of each, so you can match one to your needs.
Below are the options that actually earn their monthly fee. This guide rounds up the 5 tools we'd actually recommend for this job, with what each does best, what it costs, and who should pick it.
Each pick was judged on the job in this guide rather than a generic scorecard, weighing results, price and ramp-up time. Pricing is taken from public plans at the time of writing.
No free plan; reported per-location pricing ~$299/mo Starter, ~$349/mo Growth, ~$449/mo Dominate, Premium/4+ locations custom; annual contracts, possible setup and renewal fees
multi-location
The picks, ranked
1. GatherUp Reputation Management
Review and customer-feedback platform built for agencies and multi-location brands: review requests, NPS, monitoring and white-label dashboards. Best suited to teams that care most about agencies.
Why it's on this list: Transparent per-location review and feedback platform tuned for agencies and multi-location brands. Made for agencies and multi-location businesses needing scalable review collection and NPS.
Standout features:
AI-assisted smart insights and sentiment analysis (review themes/topics)
Multi-location management with white-label branding and reporting
Standout strength: Per-location price drops as locations scale; praised support/onboarding.
Worth knowing: Publishes base rates upfront ($99/mo single, $60/location for 2-10).
Pricing: No free plan; reported ~$99/mo and up tiers, multi-location and agency/white-label pricing custom
Video-first testimonial and feedback platform: collect video reviews, NPS and survey responses, then showcase them as embeddable widgets. Best suited to teams that care most about smb.
Why it's on this list: Video-first testimonial and survey platform with NPS/CSAT built in. Aimed squarely at sMBs and marketers focused on collecting and showcasing video testimonials.
Standout features:
Video and text testimonial request forms
Customizable embeddable testimonial widgets
Standout strength: Video-first collection with NPS/CSAT surveys in one tool.
Worth knowing: Affiliate program exists for marketers/influencers (public rate not confirmed).
Pricing: No standing free plan; reported paid tiers from ~$25-50/mo and up depending on collectors/features; quote for higher tiers
Review, testimonial and NPS platform with A/B testing of social proof: collect feedback, turn promoters into testimonials and import reviews from Google and others. It stands out for b2b without a heavy setup cost.
Why it's on this list: Pairs NPS/CSAT surveys with a feedback-to-review pipeline and A/B-tested social proof. A natural fit for b2B and SMB marketers wanting surveys plus testimonial display in one tool.
Standout features:
Collect, manage and display reviews and testimonials (text and video)
NPS, CSAT and CES surveys with conditional logic and templates
Standout strength: Combines surveys (NPS/CSAT/CES) with review collection and display.
Worth knowing: Founded 2015 in Finland; customers in 100+ countries.
Pricing: Free plan available; reported paid tiers from ~$19/mo scaling to higher Business tiers
Verified-purchase review platform: invitation-only reviews from real customers, Google Seller Ratings eligibility and analytics, positioned for trustworthy feedback. It stands out for ecommerce without a heavy setup cost.
Why it's on this list: A closed, invitation-only verified-review platform where every review is from a real buyer. Aimed squarely at e-commerce and service brands prioritizing verified, trustworthy reviews and Google Seller Ratings.
Standout features:
Google Seller Ratings integration (official Google Partner)
NPS, sentiment analysis and AI insight labels
Standout strength: Official Google Partner for Seller Ratings.
Worth knowing: Invitation-only: only confirmed customers are invited to review (verified).
Pricing: No public flat pricing; quote-based, annual contracts
All-in-one reputation and customer-experience platform for multi-location brands: review generation, monitoring, surveys, listings and AI-powered messaging across thousands of integrations. It stands out for multi-location without a heavy setup cost.
Why it's on this list: All-in-one reputation, listings and messaging suite built to scale across many locations. A natural fit for multi-location brands and local businesses wanting reviews, listings and messaging in one platform.
Standout features:
2-way messaging, webchat and unified inbox
Surveys, NPS and reporting dashboards with benchmarking
Standout strength: Very broad feature set covering reviews, listings, messaging and surveys in one platform.
Worth knowing: Additional locations reported around $80/location and agency minimums ~$800/mo.
Pricing: No free plan; reported per-location pricing ~$299/mo Starter, ~$349/mo Growth, ~$449/mo Dominate, Premium/4+ locations custom; annual contracts, possible setup and renewal fees
If you're optimising for budget, start at the lower-priced options and only move up when you hit a real limit. If output quality or team features matter more than price, the top picks above will save you time. When two options look close, try both free tiers on one real task before committing — the right fit is usually obvious within an hour.
FAQ
What is the best option in this list?
For most people, GatherUp is the strongest all-round pick in this guide, but the right choice depends on your budget and exact workflow.
Are there free options?
Yes — GatherUp, Boast, Trustmary and Birdeye offer a free plan or tier, so you can validate fit before paying. Check each entry's pricing line above.
How were these tools chosen?
Each pick is judged on fit for the specific job in this guide — its real strengths, pricing and who it suits — using features and facts drawn from independent reviews and the vendors' own documentation, cited in Sources below.
How often is this guide updated?
We revisit pricing and rankings regularly as vendors change plans and ship features.
Sources
The features, strengths and facts cited for each pick above are drawn from these independent reviews and vendor pages: