Quick answer: The strongest Shopify alternatives are BigCommerce, Wix and Squarespace. BigCommerce is the closest match for most users; the others trade off on price, features or focus. All 3 are compared below on pricing, strengths and best use case.
Shopify is a solid e-commerce platform tool — Leading hosted e-commerce platform; full storefront, payments, and app ecosystem for online stores. But maybe the pricing no longer fits, or you want a feature Shopify doesn't prioritise. Here are the strongest alternatives worth a look, with what sets each apart.
Each option below works in the same broad space as Shopify; the right swap depends on which trade-off matters most to you.
| Alternative | Pricing | Best for |
|---|---|---|
| BigCommerce | From ~$29/mo (Standard) to Pro and Enterprise tiers. | Mid-market stores |
| Wix | Free $0; Light $17/mo; Core $29/mo; Business $39/mo; Business Elite $159/mo; Enterprise custom. | Small business |
| Squarespace | Basic from ~$16/mo; Advanced ~$99/mo; Core and Plus tiers in between (see official pricing). | Creatives |
Open SaaS e-commerce platform for mid-market and B2B stores with no transaction fees. Worth a look for mid-market stores.
Open SaaS positioning: hosted convenience with headless/API flexibility and no platform transaction fees.
Drag-and-drop website builder with templates, AI site generation, and integrated hosting; broad use cases. A good swap when you care most about small business.
The broadest all-in-one builder, pairing 2,700+ templates and deep AI with the Velo developer platform.
Design-led all-in-one website builder favored for portfolios, creatives, and clean commerce sites. Consider it if creatives is your priority.
Design-led builder whose templates and new AIO Scanner (AI-search visibility tracking) set it apart for creatives.
BigCommerce is our pick for most users looking to move on from Shopify, though the best fit depends on your needs.
Several alternatives above offer a free tier or trial, so you can test them without upfront cost.
Common reasons are pricing, a specific feature, or a workflow that another tool handles more naturally.