Aura vs LifeLock: which should you choose?
Quick answer: Aura is built for families, while LifeLock suits identity-insurance. For most users LifeLock is the stronger default, but Aura can be the better fit depending on your budget and use case. LifeLock has the lower entry price.
Aura versus LifeLock comes down to which trade-offs you can live with. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Aura | LifeLock | |
|---|---|---|
| Category | Identity Protection | Identity Protection |
| What it's known for | All-in-one identity theft protection, financial fraud monitoring, VPN and antivirus under one family plan. | Industry-leading identity theft insurance coverage, credit and dark-web monitoring, often bundled with Norton 360. |
| Pricing | ~$12/mo individual, ~$25-37/mo family (billed annually) | ~$11.99-34.99/mo (year one, tier dependent), renewals higher |
| Best audience | Families wanting one app covering identity, credit and device security. | Users wanting maximum identity theft insurance and credit monitoring. |
| Best for | families, all-in-one | identity-insurance, credit-monitoring |
| Entry price | ~$12/mo | from ~$7.50/mo (~$124.99/yr) |
| Biggest strength | True all-in-one: identity, credit, VPN, antivirus in one plan. | Industry-leading identity theft insurance coverage. |
| Main caveat | Pricier than standalone antivirus/VPN. | Renewal prices rise sharply (30-45%). |
Features compared
Beyond the spec sheet, these are the capabilities that define each tool:
Aura key features
- All-in-one identity theft protection for the whole family
- 3-bureau credit monitoring and financial/account monitoring
- Bundled VPN and antivirus (unlimited devices on Family)
- Data-broker removal requests
LifeLock key features
- Identity, credit and financial account monitoring
- Three-bureau credit monitoring (higher tiers)
- Dark-web and Social Security number monitoring
- Stolen-funds reimbursement and identity restoration
Pricing tiers side by side
Aura plans
| Plan | Price | What's included |
|---|---|---|
| Individual | ~$12/mo | Billed annually |
| Couple | ~$22/mo | Billed annually |
| Family | ~$37/mo (~$300/yr) | Up to 5 adults + unlimited kids |
LifeLock plans
| Plan | Price | What's included |
|---|---|---|
| Standard / Select | from ~$7.50/mo (~$124.99/yr) | Renews higher |
| Advantage | ~$199.99/yr | Adds bureau coverage |
| Ultimate Plus | ~$349.99/yr | Up to $3M reimbursement |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Aura wins
Folds identity protection, credit monitoring, VPN and antivirus into a single family subscription.
- True all-in-one: identity, credit, VPN, antivirus in one plan.
- Per-adult $1M insurance; Family adds up to $5M stolen-funds coverage.
That makes it the stronger pick for families wanting one app covering identity, credit and device security.
Where LifeLock wins
Among the highest identity theft insurance/reimbursement coverage, bundleable with Norton 360.
- Industry-leading identity theft insurance coverage.
- Tight bundling with Norton 360 device security.
That makes it the stronger pick for users wanting maximum identity theft insurance and credit monitoring.
Verdict: choose by fit
Pick by fit rather than by an overall score.
- Choose Aura if you fit its core audience — families wanting one app covering identity, credit and device security.
- Choose LifeLock if you fit its core audience — users wanting maximum identity theft insurance and credit monitoring.
FAQ
Is Aura better than LifeLock?
LifeLock is the stronger default for most users, but Aura can be the better fit depending on your budget and use case.
What is the main difference between Aura and LifeLock?
Aura is folds identity protection, credit monitoring, VPN and antivirus into a single family subscription. LifeLock is among the highest identity theft insurance/reimbursement coverage, bundleable with Norton 360.
Which is cheaper, Aura or LifeLock?
Entry pricing differs: Aura starts at ~$12/mo, while LifeLock starts at from ~$7.50/mo (~$124.99/yr). Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Aura and LifeLock: