GoTo Connect vs RingCentral: which should you choose?
Quick answer: GoTo Connect is built for small-business, while RingCentral suits enterprise. For most users GoTo Connect is the stronger default, but RingCentral can be the better fit depending on your budget and use case. RingCentral has the lower entry price.
If you're weighing GoTo Connect against RingCentral, the right answer depends on your priorities. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| GoTo Connect | RingCentral | |
|---|---|---|
| Category | Ucaas | Ucaas |
| What it's known for | Cloud phone and meetings system with a visual dial-plan editor, bundled with the broader GoTo (formerly LogMeIn) collaboration suite. | Flagship cloud UCaaS combining business phone, SMS, video and team messaging with the broadest integration ecosystem and enterprise reliability. |
| Pricing | ~$26/user/mo starting plan; higher tiers and contact-center add-ons; enterprise custom | ~$20/user/mo Core, ~$25/user/mo Advanced, ~$35/user/mo Ultra (annual) |
| Best audience | Small and mid-sized businesses wanting easy call-flow control and simple setup. | Mid-market and enterprise teams that need deep CRM/app integrations and proven reliability. |
| Best for | small-business, ease-of-setup | enterprise, integrations |
| Entry price | ~$26/user/mo (annual) | ~$20/user/mo (annual) |
| Biggest strength | Visual dial plan editor simplifies complex call flows. | Broadest integration ecosystem in the category (330+ apps). |
| Main caveat | Fewer third-party integrations than leading competitors. | Most CRM/third-party integrations locked to Advanced and Ultra tiers. |
Features compared
Where they really diverge is in the day-to-day feature set:
GoTo Connect key features
- Cloud phone with a visual dial plan editor for real-time call-path editing
- Unlimited international calling to 50+ countries on every plan
- HD video meetings for up to 250 participants via GoTo Meeting
- Unlimited extensions, auto attendants, call routing and queues
RingCentral key features
- Cloud business phone with unlimited US/Canada calling, voicemail-to-text, call queues and auto-attendant
- Team messaging, SMS and HD video meetings (up to 100 on Core, 200 on Ultra)
- Automatic call recording and advanced call monitoring (whisper/barge) on Advanced+
- AI features (RingSense) for call summaries and analytics
Pricing tiers side by side
GoTo Connect plans
| Plan | Price | What's included |
|---|---|---|
| Phone System | ~$26/user/mo (annual) | Unlimited extensions, dial plan editor, 50+ country calling |
| Connect CX | ~$34/user/mo (annual) | Adds CX/contact features |
| Expert | ~$49/user/mo (annual) | Advanced analytics and CX tooling |
RingCentral plans
| Plan | Price | What's included |
|---|---|---|
| Core | ~$20/user/mo (annual) | Unlimited US/Canada calls, 25 SMS/user/mo, 100-participant video |
| Advanced | ~$25/user/mo (annual) | Auto call recording, CRM integrations, 100 SMS, 1,000 toll-free min |
| Ultra | ~$35/user/mo (annual) | 10,000 toll-free min, unlimited storage, 200-participant video |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where GoTo Connect wins
A visual dial plan editor plus unlimited calling to 50+ countries on every plan.
- Visual dial plan editor simplifies complex call flows.
- Unlimited international calling to 50+ countries even on the base tier.
That makes it the stronger pick for small and mid-sized businesses wanting easy call-flow control and simple setup.
Where RingCentral wins
The most integration-rich, enterprise-reliable UCaaS platform in the market.
- Broadest integration ecosystem in the category (330+ apps).
- Enterprise-grade reliability and feature depth.
That makes it the stronger pick for mid-market and enterprise teams that need deep CRM/app integrations and proven reliability.
Verdict: choose by fit
Pick by fit rather than by an overall score.
- Choose GoTo Connect if you fit its core audience — small and mid-sized businesses wanting easy call-flow control and simple setup.
- Choose RingCentral if you fit its core audience — mid-market and enterprise teams that need deep CRM/app integrations and proven reliability.
FAQ
Is GoTo Connect better than RingCentral?
GoTo Connect is the stronger default for most users, but RingCentral can be the better fit depending on your budget and use case.
What is the main difference between GoTo Connect and RingCentral?
GoTo Connect is a visual dial plan editor plus unlimited calling to 50+ countries on every plan. RingCentral is the most integration-rich, enterprise-reliable UCaaS platform in the market.
Which is cheaper, GoTo Connect or RingCentral?
Entry pricing differs: GoTo Connect starts at ~$26/user/mo (annual), while RingCentral starts at ~$20/user/mo (annual). Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for GoTo Connect and RingCentral: