Hootsuite plans and pricing (2026): the full cost breakdown
Wondering what you'll actually pay for Hootsuite? Start here. As a all-in-one management tool, Hootsuite provides a free plan; the breakdown below walks through each paid tier using its current public plans.
The enterprise-leaning veteran that bundles publishing, listening and team workflows in one dashboard. Good news for testing: Hootsuite includes a free plan, so you can try it before spending anything. Veteran enterprise-leaning dashboard for publishing, monitoring, social listening and team workflows across many networks.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Standard | ~$99/mo (1 user) | Up to 10 social accounts, OwlyWriter AI, basic analytics |
| Advanced | ~$249/mo | Unlimited accounts, bulk scheduling 350 posts, custom reports, 30-day listening |
| Enterprise | Custom | Contact sales, annual contracts |
Pricing here reflects published tiers at the time of writing; confirm current costs, billing cycle and local taxes with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
What the paid plans put in your hands with Hootsuite:
- Multi-network publishing and scheduling dashboard
- OwlyWriter AI content assistant
- Bulk scheduling (up to ~350 posts on Advanced)
- Social listening and monitoring (30-day history on Advanced)
- Content approval workflows for teams
Feature availability varies by tier, so cross-check the plan column before settling on one.
Which plan to pick
Hootsuite is built for mid-market and enterprise teams managing many accounts with listening needs. For that profile the Standard plan (~$99/mo (1 user)) is the sensible entry, and you climb tiers only once social listening / monitoring demands it.
Is Hootsuite worth it?
Paid plans run from roughly $99 to $249 per month (or per seat, depending on the plan). If mid-market & enterprise teams is your goal, start low: the cheapest paid tier covers it for most users, and social listening / monitoring is what eventually pushes you up a level. Because there is a free plan, you can validate fit before paying anything. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- No free plan; entry price is high (~$99/mo).
- Per-user pricing makes teams expensive.
- Interface feels dated/heavy to some users.
- No free plan since 2023; only paid tiers and trials.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Beyond the headline tier, your real cost on Hootsuite depends on how many channels or accounts you connect, which is worth estimating up front before you compare it with anything else.
Pricing FAQ
Does Hootsuite have a free plan?
Yes — Hootsuite offers a free plan or free tier, so you can start without paying. Paid tiers add capacity and advanced features.
How much does Hootsuite cost?
Its cheapest paid plan, Standard, lists at ~$99/mo (1 user). Paid plans run from roughly $99 to $249 per month (or per seat, depending on the plan). The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Hootsuite?
Yes — several all-in-one management tools do the same job at lower entry prices; our Hootsuite alternatives roundup compares them side by side.
Is Hootsuite cheaper billed annually?
The summarised prices reflect annual billing where the vendor advertises it; monthly billing is typically higher, so the yearly commitment is the cheaper route if you're confident in the tool.
Which Hootsuite plan should I choose?
If you fit that profile, begin on the Standard plan (~$99/mo (1 user)) and upgrade later, when social listening / monitoring becomes a real constraint.
Sources
Figures and facts on this page are drawn from the following Hootsuite sources, so you can verify them yourself: