Hotjar review & overview

Popular product-experience tool combining heatmaps, session recordings, surveys and feedback widgets to show how and why users behave on a site.

Hotjar sits in the behavior analytics space and is most often picked for ux-research, conversion-optimization. Below is a quick, no-fluff overview to help you decide if it fits.

Key facts

Who it's for

Hotjar makes most sense for ux-research.

• ux-research
• conversion-optimization

Key features

What you actually get with Hotjar, drawn from independent reviews and the vendor's own documentation:

• Heatmaps (click, move, scroll)
• Session recordings
• Surveys and feedback widgets
• Funnels and conversion insights
• Now part of the Contentsquare platform
• Free Basic plan

Integrations

Hotjar connects with Google Analytics, Slack, HubSpot, Zapier and Contentsquare platform.

What makes it stand out

The popular heatmap-and-recording tool, now folded into the Contentsquare platform.

Who it's best for

UX researchers and CRO teams wanting qualitative insight into user behaviour

Strengths & trade-offs

The honest balance for Hotjar, from independent reviews rather than its sales page. We go deeper in the full Hotjar review.

Strengths

• + Easy, fast way to see how users behave on a site
• + Combines heatmaps, recordings and surveys in one tool
• + Permanent free Basic plan

Trade-offs

• - Pricing now split into separate Contentsquare product lines (Experience Analytics + Voice of Customer)
• - Daily-session caps stop recording once exceeded
• - Costs scale steeply with session volume

Notable facts

Concrete, checkable details rather than marketing claims:

• Hotjar merged into Contentsquare in July 2025; features now live in the Contentsquare platform
• Core billing metric is daily sessions; recording stops at the cap until next day
• Full Hotjar parity now requires at least two Contentsquare products
• Partner/affiliate program reported up to ~25% recurring via PartnerStack (approval required)

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