Moz Pro vs SE Ranking: which should you choose?
Quick answer: Moz Pro is built for beginners, while SE Ranking suits agencies. For most users SE Ranking is the stronger default, but Moz Pro can be the better fit depending on your budget and use case. Moz Pro has the lower entry price.
Moz Pro versus SE Ranking comes down to which trade-offs you can live with. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Moz Pro | SE Ranking | |
|---|---|---|
| Category | Seo Suite | Seo Suite |
| What it's known for | Beginner-friendly SEO suite known for Domain Authority and Page Authority metrics, keyword research, link analysis and a strong learning community. | Full-feature SEO platform (rank tracking, keyword/competitor research, audit, content and local SEO) at a noticeably lower price than Ahrefs/Semrush, with flexible per-keyword pricing. |
| Pricing | ~$49/mo Starter, ~$99/mo Standard, ~$179/mo Medium, ~$299/mo Large (annual cheaper); 30-day free trial | ~$65/mo Essential, ~$119/mo Pro, ~$259/mo Business (annual cheaper); 14-day free trial |
| Best audience | Beginners, small businesses and marketers who want an easy entry into SEO. | Agencies and value-focused teams wanting an all-in-one suite without enterprise pricing. |
| Best for | beginners, small-business | agencies, value-for-money |
| Entry price | ~$49/mo (~$39 annual) | ~$129/mo (~$103 annual) |
| Biggest strength | Beginner-friendly interface and strong learning resources. | Full-feature platform at a lower price than Ahrefs/Semrush. |
| Main caveat | Smaller link and keyword index than Ahrefs/Semrush. | Keyword limits multiply by number of search engines tracked, consuming capacity fast. |
Features compared
Beyond the spec sheet, these are the capabilities that define each tool:
Moz Pro key features
- Domain Authority and Page Authority metrics
- Keyword Explorer with keyword suggestions and difficulty
- Link Explorer for backlink analysis
- Site Crawl audit with crawl-budget limits per plan
SE Ranking key features
- Keyword rank tracking (desktop, mobile, local) with daily updates
- Keyword and competitor research
- Website audit / technical SEO crawler
- Backlink monitoring
Pricing tiers side by side
Moz Pro plans
| Plan | Price | What's included |
|---|---|---|
| Starter | ~$49/mo (~$39 annual) | 50 tracked keywords, 20k pages crawled |
| Standard | ~$99/mo (~$79 annual) | 300 keywords, 3 sites, 400k pages crawled |
| Medium | ~$179/mo (~$143 annual) | 1,500 keywords, 10 sites, 2M pages crawled |
| Large | ~$299/mo (~$239 annual) | 3,000 keywords, 25 sites, 5M pages crawled |
SE Ranking plans
| Plan | Price | What's included |
|---|---|---|
| Core | ~$129/mo (~$103 annual) | 10 projects, 2,000 keyword checks/day, 1 seat, 250k audit pages/mo |
| Growth | ~$279/mo (~$223 annual) | 30 projects, 5,000 keyword checks/day, 3 seats, 2M audit pages/mo, API |
| Enterprise | Custom | custom limits, integrations and contracts |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Moz Pro wins
The most approachable SEO suite, built around the well-known Domain Authority metric.
- Beginner-friendly interface and strong learning resources.
- Domain Authority is a widely recognized industry metric.
That makes it the stronger pick for beginners, small businesses and marketers who want an easy entry into SEO.
Where SE Ranking wins
A near-complete SEO suite with AI search tracking at well below big-suite pricing.
- Full-feature platform at a lower price than Ahrefs/Semrush.
- Built-in AI search visibility tracking.
That makes it the stronger pick for agencies and value-focused teams wanting an all-in-one suite without enterprise pricing.
Verdict: choose by fit
There is no single winner; it depends on where you sit.
- Choose Moz Pro if you fit its core audience — beginners, small businesses and marketers who want an easy entry into SEO.
- Choose SE Ranking if you fit its core audience — agencies and value-focused teams wanting an all-in-one suite without enterprise pricing.
FAQ
Is Moz Pro better than SE Ranking?
SE Ranking is the stronger default for most users, but Moz Pro can be the better fit depending on your budget and use case.
What is the main difference between Moz Pro and SE Ranking?
Moz Pro is the most approachable SEO suite, built around the well-known Domain Authority metric. SE Ranking is a near-complete SEO suite with AI search tracking at well below big-suite pricing.
Which is cheaper, Moz Pro or SE Ranking?
Entry pricing differs: Moz Pro starts at ~$49/mo (~$39 annual), while SE Ranking starts at ~$129/mo (~$103 annual). Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Moz Pro and SE Ranking: