Matomo pricing in 2026: every plan, what it costs and who it suits
Before you commit to Matomo, here is how its pricing stacks up. A web analytics tool, Matomo comes with a free trial. The paid plans below reflect its published pricing when this page was written.
An open-source, fully data-owned GA alternative you can self-host for free. Matomo skips a standing free plan but offers a trial for hands-on evaluation. Open-source, fully data-owned web analytics platform positioned as an ethical Google Analytics alternative, available self-hosted (free) or cloud-hosted.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| On-Premise (self-hosted) | Free | open source, unlimited, run on your own server |
| Cloud Starter | ~$23-29/mo (50k hits) | hosting, updates, backups included |
| Cloud Business | ~$49/mo+ | scales by traffic volume |
Figures are compiled from public plans and independent reviews; treat them as a guide and verify live pricing with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
Here is what your subscription actually buys with Matomo across its plans:
- Full-featured web analytics with 100% data ownership
- Self-hosted (free) or cloud-hosted options
- Cookieless tracking option (no consent banner)
- Heatmaps, session recordings, A/B testing (add-ons/plugins)
- Google Analytics importer
Not every feature ships on every plan; the tier table shows where each one unlocks.
Which plan to pick
Matomo is built for privacy- and data-ownership-focused organisations wanting control over analytics. That points most buyers to the Cloud Starter plan (~$23-29/mo (50k hits)) as a starting point, with a step up only when privacy forces it.
Is Matomo worth it?
Paid access starts at roughly $26 per month. Most buyers focused on data-ownership land on the entry or mid tier; the jump to a higher plan tends to be about privacy rather than core features. A free trial lets you test the paid features risk-free. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- Some features (heatmaps, A/B tests) are paid plugins/add-ons.
- Cloud pricing scales with traffic volume.
- Self-hosted On-Premise edition is genuinely free with unlimited usage.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Matomo keeps pricing relatively flat per tier, so the main decision is which plan's features you need rather than how heavily you'll use it.
Pricing FAQ
Does Matomo have a free plan?
Matomo doesn't offer a permanent free plan, but it does include a free trial so you can evaluate it before committing.
How much does Matomo cost?
Its cheapest paid plan, Cloud Starter, lists at ~$23-29/mo (50k hits). Paid access starts at roughly $26 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Matomo?
Yes — several web analytics tools do the same job at lower entry prices; our Matomo alternatives roundup compares them side by side.
Is Matomo worth the price for data-ownership?
For data-ownership it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Matomo plan should I choose?
Most readers in that situation start with the Cloud Starter plan (~$23-29/mo (50k hits)); a higher tier pays off only when you run into privacy.
Sources
We pulled the Matomo pricing and feature details here from these primary and third-party sources: