Trustpilot vs Feefo: which should you choose?
Quick answer: Trustpilot is built for ecommerce, while Feefo suits ecommerce. For most users Trustpilot is the stronger default, but Feefo can be the better fit depending on your budget and use case.
Trustpilot versus Feefo comes down to which trade-offs you can live with. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Trustpilot | Feefo | |
|---|---|---|
| Category | Review Platform | Review Platform |
| What it's known for | One of the largest open consumer-review platforms: third-party trust signals, TrustBox widgets, Google Seller Ratings eligibility and strong brand recognition for social proof. | Verified-purchase review platform: invitation-only reviews from real customers, Google Seller Ratings eligibility and analytics, positioned for trustworthy feedback. |
| Pricing | Free basic profile; paid plans reported from ~$259/mo (Plus) up to ~$1,059+/mo (Premium/Advanced), Enterprise custom; annual contracts | No public flat pricing; quote-based, annual contracts |
| Best audience | E-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings. | E-commerce and service brands prioritizing verified, trustworthy reviews and Google Seller Ratings. |
| Best for | ecommerce, brand-trust | ecommerce, brand-trust |
| Entry price | Free | from ~£149/mo + VAT |
| Biggest strength | One of the largest and most recognized open review platforms (strong brand trust signal). | Closed, invitation-only model means every review is from a verified buyer (high trust). |
| Main caveat | Paid tiers are expensive (Plus ~$259-$299/mo up to Advanced ~$1,099/mo). | No public flat pricing in USD; quote-based with annual contracts. |
Features compared
Where they really diverge is in the day-to-day feature set:
Trustpilot key features
- Open consumer-review platform with verified and organic reviews
- TrustBox widgets (responsive, including email signature widgets)
- Google Seller Ratings eligibility
- Review invitations and automated feedback collection
Feefo key features
- Invitation-only verified reviews (only confirmed customers invited)
- Product and service review collection with visual UGC
- Google Seller Ratings integration (official Google Partner)
- NPS, sentiment analysis and AI insight labels
Pricing tiers side by side
Trustpilot plans
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | Basic profile, limited widgets |
| Plus | ~$259-$299/mo | Reported; ~$3,828/yr |
| Premium | ~$629/mo | Reported; ~$9,588/yr |
| Advanced / Enterprise | ~$1,099/mo, custom | Annual upfront |
Feefo plans
| Plan | Price | What's included |
|---|---|---|
| Essential | from ~£149/mo + VAT | By volume of feedback requests |
| Enhanced | from ~£299/mo + VAT | Adds advanced features |
| Bespoke | Custom quote | AI moderation, surveys; annual contracts |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Trustpilot wins
A massive open review network whose third-party trust signal carries real brand recognition.
- One of the largest and most recognized open review platforms (strong brand trust signal).
- Free basic profile to get started.
That makes it the stronger pick for e-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings.
Where Feefo wins
A closed, invitation-only verified-review platform where every review is from a real buyer.
- Closed, invitation-only model means every review is from a verified buyer (high trust).
- Official Google Partner for Seller Ratings.
That makes it the stronger pick for e-commerce and service brands prioritizing verified, trustworthy reviews and Google Seller Ratings.
Verdict: choose by fit
Both are good at the job, so let your priorities decide.
- Choose Trustpilot if you fit its core audience — e-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings.
- Choose Feefo if you fit its core audience — e-commerce and service brands prioritizing verified, trustworthy reviews and Google Seller Ratings.
FAQ
Is Trustpilot better than Feefo?
Trustpilot is the stronger default for most users, but Feefo can be the better fit depending on your budget and use case.
What is the main difference between Trustpilot and Feefo?
Trustpilot is a massive open review network whose third-party trust signal carries real brand recognition. Feefo is a closed, invitation-only verified-review platform where every review is from a real buyer.
Which is cheaper, Trustpilot or Feefo?
Entry pricing differs: Trustpilot offers a free tier, while Feefo starts at from ~£149/mo + VAT. Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Trustpilot and Feefo: