Loox review & overview
Visual-first Shopify reviews app: photo and video reviews, referral and upsell features, and polished widgets popular with apparel, beauty and lifestyle DTC brands.
Loox sits in the reviews ugc space and is most often picked for ecommerce, shopify. Below is a quick, no-fluff overview to help you decide if it fits.
Key facts
| Category | Reviews Ugc |
| Pricing | No free plan; reported ~$35/mo Beginner up to ~$300/mo Scale, tiered by monthly order volume; Shopify-only |
| Best for | ecommerce, shopify |
| Affiliate program | Yes — Loox Partners (direct partner program) |
Who it's for
Loox makes most sense for ecommerce.
- ecommerce
- shopify
Key features
What you actually get with Loox, drawn from independent reviews and the vendor's own documentation:
- Photo and video review collection with branded widgets
- AI suite that sorts best visual reviews, highlights quotes and translates
- Automated review request emails (schedulable, with discount incentives, up to 3 months back)
- Referral program
- Loox Studio to turn reviews into social posts/stories
Integrations
Loox connects with Shopify / Shopify Plus (Shopify-only), Google (rich snippets/Shopping) and Email/SMS request channels.
What makes it stand out
Visual-first Shopify reviews with polished widgets that DTC brands love.
Who it's best for
Shopify DTC brands in apparel, beauty and lifestyle wanting photo/video social proof.
Strengths & trade-offs
The honest balance for Loox, from independent reviews rather than its sales page. We go deeper in the full Loox review.
Strengths
- + Polished, visual-first widgets popular with apparel/beauty/lifestyle DTC
- + Strong AI features for sorting and translating visual reviews
- + 4.8/5 across 7,600+ Shopify App Store reviews; praised support; 100,000+ merchants
Trade-offs
- - Shopify-only (no other platforms)
- - No free-for-all plan: video reviews and most serious features require the Convert tier
- - Beginner plan adds a charge (~$9.99/mo) once referrals are enabled; scales with order volume up to ~$300-$1,000/mo
Notable facts
Concrete, checkable details rather than marketing claims:
- Shopify-exclusive; will not work on other platforms
- Can send review requests up to 3 months retroactively on install
- Affiliate: ~20% commission for 12 months per referred store (verified, direct partner program)
- Tiered by monthly order volume
Sources
The features and facts above on Loox are drawn from these independent reviews and vendor pages: