WPForms vs Gravity Forms: which should you choose?
Quick answer: WPForms is built for wordpress sites, while Gravity Forms suits developers. For most users Gravity Forms is the stronger default, but WPForms can be the better fit depending on your budget and use case. WPForms has the lower entry price.
Both WPForms and Gravity Forms get recommended a lot, but they solve the job differently. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| WPForms | Gravity Forms | |
|---|---|---|
| Category | WordPress form plugin | WordPress form plugin |
| What it's known for | Beginner-friendly drag-and-drop form plugin for WordPress with addons for every use case. | Developer-favorite advanced WordPress form plugin with deep hooks and addons. |
| Pricing | Free Lite version; Basic ~$49.50/yr, Plus ~$99.50/yr, Pro ~$199.50/yr, Elite ~$299.50/yr. | No free version; Basic ~$59/yr, Pro ~$159/yr, Elite ~$259/yr. |
| Best audience | WordPress site owners and beginners wanting an easy form plugin with payments and surveys. | Developers and agencies building complex, custom WordPress forms. |
| Best for | WordPress sites, Beginners, One-time license pricing | Developers, Complex WordPress forms, Addon ecosystem |
| Entry price | Free | ~$59/yr |
| Biggest strength | Beginner-friendly. | Developer-favorite extensibility via hooks and filters. |
| Main caveat | Annual license only (no monthly billing). | No free version. |
Features compared
Where they really diverge is in the day-to-day feature set:
WPForms key features
- Drag-and-drop WordPress form builder
- 39 official addons (conversational forms, surveys, payments)
- Conditional logic
- Payment integrations (Stripe, PayPal, Square)
Gravity Forms key features
- Advanced WordPress form builder
- 32 official addons across tiers
- Developer hooks, filters and REST API
- Conditional logic
Pricing tiers side by side
WPForms plans
| Plan | Price | What's included |
|---|---|---|
| Lite | Free | WordPress.org plugin, fully functional |
| Basic | ~$49.50/yr | 1 site (first-year price) |
| Plus | ~$99.50/yr | 3 sites |
| Pro | ~$199.50/yr | 5 sites, conversational forms, surveys, offline forms |
| Elite | ~$299.50/yr | Unlimited sites, all addons |
Gravity Forms plans
| Plan | Price | What's included |
|---|---|---|
| Basic | ~$59/yr | 1 site, no payment processing |
| Pro | ~$159/yr | 3 sites, Stripe/PayPal/Zapier addons |
| Elite | ~$259/yr | Unlimited sites, all 32 addons |
| Nonprofit | ~$129/yr | Elite features for registered nonprofits |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where WPForms wins
Beginner-friendly WordPress form plugin with addons for nearly every use case.
- Beginner-friendly.
- All addons included in Pro and Elite (no per-addon fees).
That makes it the stronger pick for wordPress site owners and beginners wanting an easy form plugin with payments and surveys.
Where Gravity Forms wins
Developer-favorite advanced WordPress form plugin with deep hooks and an addon ecosystem.
- Developer-favorite extensibility via hooks and filters.
- All official addons bundled per tier.
That makes it the stronger pick for developers and agencies building complex, custom WordPress forms.
Verdict: choose by fit
Pick by fit rather than by an overall score.
- Choose WPForms if you fit its core audience — wordPress site owners and beginners wanting an easy form plugin with payments and surveys.
- Choose Gravity Forms if you fit its core audience — developers and agencies building complex, custom WordPress forms.
FAQ
Is WPForms better than Gravity Forms?
Gravity Forms is the stronger default for most users, but WPForms can be the better fit depending on your budget and use case.
What is the main difference between WPForms and Gravity Forms?
WPForms is beginner-friendly WordPress form plugin with addons for nearly every use case. Gravity Forms is developer-favorite advanced WordPress form plugin with deep hooks and an addon ecosystem.
Which is cheaper, WPForms or Gravity Forms?
Entry pricing differs: WPForms offers a free tier, while Gravity Forms starts at ~$59/yr. Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for WPForms and Gravity Forms: