Proposify vs Better Proposals: which should you choose?
Quick answer: Proposify is built for agencies, while Better Proposals suits freelancers. For most users Proposify is the stronger default, but Better Proposals can be the better fit depending on your budget and use case.
Both Proposify and Better Proposals get recommended a lot, but they solve the job differently. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Proposify | Better Proposals | |
|---|---|---|
| Category | Proposal | Proposal |
| What it's known for | Proposal software focused on design control, content library and pipeline analytics for sales and agency teams, with e-signature built in. | Fast, template-driven web proposals with built-in e-signature, payments and live analytics aimed at small businesses and freelancers. |
| Pricing | ~$35/user/mo Team plan (annual); free trial; enterprise custom | ~$19/user/mo Starter, ~$29/user/mo Premium, ~$49/user/mo Enterprise (annual) |
| Best audience | Agencies and sales teams that prioritize branded, designed proposals. | Freelancers and small businesses sending proposals. |
| Best for | agencies, sales-teams | freelancers, small-business |
| Entry price | ~$19/user/mo | ~$19/user/mo (annual) |
| Biggest strength | Strong design control for branded proposals. | Fast, simple proposal creation for small teams. |
| Main caveat | No free plan (14-day trial only). | Starter/Premium cap document sends at 50/month. |
Features compared
Where they really diverge is in the day-to-day feature set:
Proposify key features
- Drag-and-drop proposal editor with strong design control
- Content library and reusable snippets/templates
- Pipeline analytics and proposal tracking
- Built-in e-signature and approval workflows
Better Proposals key features
- Template-driven web proposals (250+ templates)
- Built-in legally binding e-signatures
- Integrated payments (Stripe, PayPal)
- Live proposal analytics and open tracking
Pricing tiers side by side
Proposify plans
| Plan | Price | What's included |
|---|---|---|
| Basic | ~$19/user/mo | Core proposal creation |
| Team | ~$41/user/mo | CRM integrations, collaboration |
| Business | ~$65/user/mo | Salesforce package (+$9/user/mo), advanced controls |
Better Proposals plans
| Plan | Price | What's included |
|---|---|---|
| Starter | ~$19/user/mo (annual) | E-signature, payments, content library, 50 docs/mo |
| Premium | ~$29/user/mo (annual) | Custom domain, CRM + Zapier, 50 docs/mo |
| Enterprise | ~$49/user/mo (annual) | Content locking, password protection, approval routing, unlimited docs |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Proposify wins
Design-focused proposal software with content library and pipeline analytics, e-signature included.
- Strong design control for branded proposals.
- Useful pipeline analytics for sales/agency teams.
That makes it the stronger pick for agencies and sales teams that prioritize branded, designed proposals.
Where Better Proposals wins
Fast, template-driven web proposals with e-signature and payments built in for small businesses.
- Fast, simple proposal creation for small teams.
- Payments and e-signature built into proposals.
That makes it the stronger pick for freelancers and small businesses sending proposals.
Verdict: choose by fit
There is no single winner; it depends on where you sit.
- Choose Proposify if you fit its core audience — agencies and sales teams that prioritize branded, designed proposals.
- Choose Better Proposals if you fit its core audience — freelancers and small businesses sending proposals.
FAQ
Is Proposify better than Better Proposals?
Proposify is the stronger default for most users, but Better Proposals can be the better fit depending on your budget and use case.
What is the main difference between Proposify and Better Proposals?
Proposify is design-focused proposal software with content library and pipeline analytics, e-signature included. Better Proposals is fast, template-driven web proposals with e-signature and payments built in for small businesses.
Which is cheaper, Proposify or Better Proposals?
Entry pricing differs: Proposify starts at ~$19/user/mo, while Better Proposals starts at ~$19/user/mo (annual). Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Proposify and Better Proposals: