Keap pricing in 2026: every plan, what it costs and who it suits
Wondering what you'll actually pay for Keap? Start here. Keap is a crm + marketing automation tool offering a 14-day trial; its paid tiers are summarised below from public plans current at the time of writing.
An all-in-one CRM and marketing-automation platform built for solopreneurs and small service businesses. There is no permanent free plan, but Keap runs a trial so you can evaluate it risk-free. CRM with built-in marketing and sales automation for small businesses that want one tool for follow-up.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Keap (unified) | from ~$249/mo annual (~$299 monthly) | Includes 2 users and ~1,500 contacts |
| Additional users | ~$39/user/mo | Per extra user |
| Higher contact tiers | Scales with contacts | Price rises with contact volume |
Figures are compiled from public plans and independent reviews; treat them as a guide and verify live pricing with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Keap include:
- Combined CRM, marketing and sales automation in one tool
- Visual Campaign Builder for complex automated workflows using CRM data/tags
- Built-in email and SMS marketing with dynamic content
- Sales pipeline, landing pages, appointments, invoicing and payments
- Contact-based data model with full interaction history
Not every feature ships on every plan; the tier table shows where each one unlocks.
Which plan to pick
Keap is built for solopreneurs, coaches, consultants and small agencies wanting one tool for CRM plus automated follow-up. Match that description and the Keap (unified) plan (from ~$249/mo annual (~$299 monthly)) is where to start; a higher tier earns its cost only when you need all-in-one crm + automation.
Is Keap worth it?
Paid access starts at roughly $249 per month. If solopreneurs and small biz is your goal, start low: the cheapest paid tier covers it for most users, and all-in-one crm + automation is what eventually pushes you up a level. A 14-day trial lets you test the paid features risk-free. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- Expensive entry point (~$249-299/mo) vs per-seat CRMs.
- Mandatory implementation fee (from ~$500).
- Pricing scales with contact count, costly as lists grow.
- Mandatory implementation fee starting ~$500.
Drawn from independent reviews and the vendor's own plan details (see sources below).
What actually moves your bill with Keap is the number of seats or users and how many contacts or subscribers you have, so price the plan at the scale you expect to reach, not just where you start today.
Pricing FAQ
Does Keap have a free plan?
Keap doesn't offer a permanent free plan, but it does include a 14-day trial so you can evaluate it before committing.
How much does Keap cost?
Its cheapest paid plan, Keap (unified), lists at from ~$249/mo annual (~$299 monthly). Paid access starts at roughly $249 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Keap?
Other crm + marketing automation tools cover the same job at different price points; compare their entry tiers before you decide.
Why does Keap get more expensive as I grow?
Its pricing scales with usage (seats, contacts or channels), so the headline figure is a starting point; estimate cost at the size you expect to reach, not just today's.
Which Keap plan should I choose?
Most readers in that situation start with the Keap (unified) plan (from ~$249/mo annual (~$299 monthly)); a higher tier pays off only when you run into all-in-one crm + automation.
Sources
Figures and facts on this page are drawn from the following Keap sources, so you can verify them yourself: