Databox review & overview
Marketing/sales KPI dashboard platform that pulls metrics from 100+ tools (HubSpot, GA4, Ads, CRM) into unified dashboards, scorecards and goals; mobile-first.
Databox sits in the dashboard software space and is most often picked for agencies, marketing-kpis. Below is a quick, no-fluff overview to help you decide if it fits.
Key facts
| Category | Dashboard Software |
| Pricing | Free plan; paid from ~$0-$135/mo, priced by data sources not users (unlimited users); 14-day Growth trial |
| Best for | agencies, marketing-kpis |
| Affiliate program | Yes — FirstPromoter (databox.firstpromoter.com) |
Who it's for
Databox makes most sense for agencies.
- agencies
- marketing-kpis
Key features
What you actually get with Databox, drawn from independent reviews and the vendor's own documentation:
- Pulls KPIs from 130+ marketing/sales/CRM tools
- Pre-built dashboard and metric templates
- Goals, scorecards and alerts
- Mobile-first dashboards
- Datasets and forecasting on paid plans
- AI credits for natural-language insights
Integrations
Databox connects with HubSpot, GA4, Facebook Ads, Google Ads, Salesforce, Stripe, Shopify, SQL/NoSQL databases, spreadsheets and Custom API / push integrations.
What makes it stand out
Unifies marketing and sales KPIs from 130+ tools with per-source (not per-user) pricing.
Who it's best for
Agencies and marketing/sales teams consolidating KPIs from many SaaS tools.
Strengths & trade-offs
The honest balance for Databox, from independent reviews rather than its sales page. We go deeper in the full Databox review.
Strengths
- + Priced by data sources, not users (unlimited users)
- + Fast setup with templates for marketing/sales KPIs
- + Strong for agency client reporting
Trade-offs
- - Conflicting/changed free-plan status in 2026 (may be removed)
- - Cost scales with number of data sources
- - Less suited to deep ad-hoc analysis than full BI tools
Notable facts
Concrete, checkable details rather than marketing claims:
- Priced by number of data sources, not users (unlimited users on paid plans).
- Free-plan status is in flux in 2026: some sources say the permanent free plan (3 sources/1 dashboard) remains, others say it was eliminated, making Professional the entry point. Verify at signup.
- Connects to 130+ cloud tools plus SQL/NoSQL and custom APIs.
- Verified affiliate program via FirstPromoter: ~20% recurring for 12 months, ~90-day cookie; separate ~30% Solutions Partner program for agencies.
Sources
The features and facts above on Databox are drawn from these independent reviews and vendor pages: