Semrush plans and pricing (2026): the full cost breakdown
Let's put real numbers on Semrush and what each plan gets you. As a marketing & seo tool, Semrush provides paid plans only; the breakdown below walks through each paid tier using its current public plans.
The industry-standard all-in-one SEO and competitive-research suite. Semrush is a paid tool, so plan to buy in once you have validated fit. All-in-one SEO, ads and competitive research suite.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Pro | $139.95/mo ($117.33 annual) | 5 projects, 500 keywords, core SEO tools |
| Guru | $249.95/mo ($208.33 annual) | 15 projects, 1,500 keywords, historical data, content toolkit |
| Business | $499.95/mo ($416.66 annual) | 40 projects, 5,000 keywords, API, Share of Voice |
Pricing here reflects published tiers at the time of writing; confirm current costs, billing cycle and local taxes with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Semrush include:
- Keyword research, rank tracking and site audits
- Competitor and backlink analysis
- Content Marketing Toolkit (Guru+)
- Share of Voice and API access (Business)
- Semrush One add-on with AI Visibility Toolkit
Which capabilities land on which plan depends on the tier, so use the table above to match features to budget.
Which plan to pick
Semrush is built for sEO professionals, agencies and marketers doing serious keyword and competitor research. For that profile the Pro plan ($139.95/mo ($117.33 annual)) is the sensible entry, and you climb tiers only once competitor analysis demands it.
Is Semrush worth it?
Paid access starts at roughly $140 per month. Most buyers focused on keyword research land on the entry or mid tier; the jump to a higher plan tends to be about competitor analysis rather than core features. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- Expensive: Pro from ~$140/mo, Business ~$500/mo.
- Project/keyword limits per tier (5 projects on Pro).
Drawn from independent reviews and the vendor's own plan details (see sources below).
Semrush keeps pricing relatively flat per tier, so the main decision is which plan's features you need rather than how heavily you'll use it.
Pricing FAQ
Does Semrush have a free plan?
Semrush is a paid tool without a standing free plan; check its site for any current trial or money-back window.
How much does Semrush cost?
Its cheapest paid plan, Pro, lists at $139.95/mo ($117.33 annual). Paid access starts at roughly $140 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Semrush?
There are cheaper marketing & seo options that cover the core job; the Semrush alternatives page lines up their entry costs for you.
Is Semrush worth the price for keyword research?
For keyword research it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Semrush plan should I choose?
If you fit that profile, begin on the Pro plan ($139.95/mo ($117.33 annual)) and upgrade later, when competitor analysis becomes a real constraint.
Sources
Figures and facts on this page are drawn from the following Semrush sources, so you can verify them yourself: